Bitcoin Bull Run? Japanese Firm Amasses Nearly 5,000 BTC in $414M Crypto Strategy

Deepening its commitment to Bitcoin investment, Japanese firm Metaplanet recently acquired an additional 330 BTC, boosting its rapidly growing reserves to 4,855 coins.

Details released on April 21 indicate the latest acquisition averaged ¥12.18 million (around $85,605) per Bitcoin. This transaction amounted to ¥4.02 billion, roughly $26 million, increasing the firm’s total Bitcoin portfolio value to ¥62.17 billion ($414 million).

The company maintains an average purchase price across its entire holdings of ¥12.8 million ($85,386) per coin. This aggressive accumulation highlights a growing trend of corporations diversifying treasuries into digital assets, viewing Bitcoin as a potential hedge or growth asset.

Metaplanet evaluates its strategy using a ‘BTC Yield’ metric, calculating Bitcoin held per fully diluted share. The current quarter shows a 12.1% yield, following exceptionally strong prior quarters: 41.7% in Q3 2024, a significant 309.8% in Q4 2024, and 95.6% in Q1 2025.

Funding this ambitious cryptocurrency strategy involves various capital market tools, such as zero-coupon bonds and stock acquisition rights. The firm’s “210 Million Plan,” a fundraising initiative tied to 0% discount stock rights for EVO FUND, is reportedly over 40% complete as of April 2025.

This initiative has already generated over ¥35 billion (approximately $226 million), primarily channeled into Bitcoin purchases. A recent $10 million raise on April 16, secured through zero-interest bonds, is also earmarked for further Bitcoin acquisitions.

The company aims to generate ¥3.0 billion (around $27.5 million) from its Bitcoin operations this year, contributing significantly to its overall annual revenue target of ¥3.4 billion (roughly $31.3 million).

Solidifying its position as Asia’s largest corporate Bitcoin holder, Metaplanet has dramatically increased its exposure since launching its accumulation strategy in 2024. The firm has set ambitious targets: holding 10,000 Bitcoin by the end of 2025 and reaching 21,000 Bitcoin by 2026, which would represent approximately 1% of the total anticipated supply.

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