A new venture is bringing crypto ETFs into the spotlight, blending digital asset investment with a focus on American industries. Trump Media & Technology Group (TMTG), known for Truth Social, revealed a significant partnership with the popular crypto exchange Crypto.com and asset manager Yorkville America Digital.
The collaboration aims to introduce a suite of exchange-traded funds and associated investment products under the newly conceived “Truth.Fi” banner. This initiative follows TMTG’s earlier move to trademark the Truth.Fi brand for various investment offerings.
These planned ETFs are set to provide investors exposure to both the burgeoning digital asset market and securities from “Made in America” sectors, such as energy. Previous filings indicated potential focuses including American manufacturing, energy independence, and Bitcoin (BTC) investments.
Pending regulatory green lights, the investment products are anticipated to launch later this year. Availability is planned across the United States, European, and Asian markets via standard brokerage platforms, making cryptocurrency trading potentially more accessible with this thematic twist.
Devin Nunes, TMTG’s Chairman and CEO, framed the launch as a strategic entry into the financial services sector. He emphasized the potential synergy between the American economy and digital asset growth.
Echoing this sentiment, Crypto.com CEO Kris Marszalek noted the deal underscores their role in connecting traditional finance with the crypto world. Yorkville CEO Troy Rillo described it as a key development reflecting their America-First investment philosophy.
Distribution will be managed by Foris Capital US LLC, Crypto.com’s broker-dealer arm. TMTG is also committing substantial capital, pledging up to $250 million towards these new offerings, secured with custody services from Charles Schwab.