SoFi Signals Major Crypto Return: What’s Driving the Fintech Giant’s Blockchain Bet?
[Fintech leader](Internal Link 2) SoFi is signaling a significant return to the SoFi crypto arena. CEO Anthony Noto confirmed the company’s preparations to re-engage with digital assets and weave [blockchain technology]**(Internal Link 1)** into all its primary business segments, citing a more favorable regulatory outlook.
During recent public comments, Noto detailed SoFi’s strategy to make cryptocurrency and blockchain fundamental elements of its future service offerings. He indicated a desire for a broader and more impactful involvement in these emerging technologies.
While acknowledging that the pace depends on regulatory developments, Noto outlined preparations for a comprehensive crypto rollout anticipated within the next six to 24 months. The vision extends across SoFi’s core pillars: lending, payments, investing, and protection services.
The initial move involves reactivating cryptocurrency trading capabilities within the SoFi Invest platform. This feature was previously suspended amid regulatory headwinds, but Noto anticipates its relaunch within approximately six months.
SoFi’s ambitions reach further, aiming to leverage blockchain infrastructure to enhance operational speed and cut costs in areas like fund transfers and loan processing. Noto also suggested potential future offerings involving blockchain-based infrastructure solutions for external partners through SoFi’s tech platform.
On the lending front, Noto raised the prospect of crypto-backed loans. He explained that if SoFi holds customer cryptocurrencies, it could offer secured loans against those assets, potentially providing lower borrowing costs for members, analogous to traditional margin loans.
Noto framed blockchain primarily as a foundational “technology,” highlighting its capacity to power financial services efficiently behind the scenes, rather than just as a speculative asset class. This tech-first approach underscores the potential for distributed ledger technology beyond simple trading.
This strategic pivot towards digital assets coincides with SoFi reporting robust financial results for early 2025. The company saw significant year-over-year growth in revenue (33%) and adjusted EBITDA (46%), alongside adding 800,000 new members and achieving record engagement on its investment platform.