Crypto adoption in corporate treasuries made new waves this week as leading Japanese investment firm Metaplanet Inc. significantly increased its Bitcoin position. The company now controls 6,796 BTC—nearly 1% of the digital asset’s total supply—after a bold acquisition of 1,241 Bitcoin, signaling a new chapter in institutional blockchain integration.
According to recent regulatory filings, Metaplanet executed the purchase at an average price of ¥14.85 million (roughly $95,700) per Bitcoin, amounting to an investment of ¥18.4 billion ($119 million). This move propels Metaplanet’s overall Bitcoin reserves to 6,796 BTC, all acquired for an average of ¥13.27 million (approximately $85,600) per coin, resulting in a total crypto exposure exceeding ¥90.1 billion ($583 million).
The company’s treasury strategy is centered on maximizing BTC yield—a performance metric that reflects the growth of Bitcoin holdings per fully diluted share. In the first three months of the year, Metaplanet achieved a staggering 95.6% BTC Yield, with Q2 already marking an additional 38% increase. Internal experts highlight that leveraging blockchain and decentralized finance (DeFi) concepts have given Metaplanet a unique edge compared to traditional corporate treasury models.
Funding this aggressive crypto strategy, Metaplanet has employed innovative instruments such as bond issuances and stock acquisition rights—a practice drawing comparisons to well-known global Bitcoin aggregators. Although some competitors hold larger reserves, Metaplanet’s yield and speed of accumulation position it far ahead by growth metrics. For readers interested in institutional moves within crypto, see how other public firms are deploying treasury assets into digital tokens: This public firm aims for 10,000 BTC by year-end.
Adam Back, CEO of Blockstream and a respected voice in Bitcoin and blockchain circles, recently introduced the “months to mNAV cover” as a novel way to benchmark treasury performance. Under this metric, Metaplanet is on pace to reach full asset value coverage through Bitcoin earnings in just five months—a dramatic contrast to the nearly 19 months required by some longstanding market leaders. As a result, analysts suggest that Metaplanet’s rapid progress could spark renewed corporate interest in holding crypto assets as part of a broader blockchain-focused strategy.
With its sight set on the ambitious 2025 goal of 10,000 BTC—representing two-thirds of that target already secured—Metaplanet maintains a long-term vision to control up to 21,000 BTC, or about 1% of all Bitcoin in circulation. The company’s expansion plans include launching a Miami-based subsidiary to amplify its global influence. To learn about how digital asset allocation and blockchain staking principles impact corporate growth, check out our beginner’s guide to cryptocurrency trading: Cryptocurrency trading for beginners.
Expert consensus in the crypto finance community points to Metaplanet as a forerunner not just in accumulating assets, but in pioneering how public companies can harness altcoins, staking, and DeFi protocols for shareholder value creation. With Asia’s biggest Bitcoin treasury outside the tech sector and global expansion on the horizon, Metaplanet is cementing its role as a disruptive force in institutional crypto adoption.