Stablecoin issuer Tether has significantly increased its investment in Juventus Football Club, boosting its ownership to more than 10.12% of the renowned Italian team’s share capital.
This strategic move establishes Tether, the company behind the dominant USDT stablecoin, as a prominent minority shareholder within one of Europe’s most celebrated football organizations.
The enhanced stake grants Tether 6.18% of Juventus’s voting rights, a notable increase from the 5% voting power associated with its previous 8.2% shareholding.
This development signals a strengthening partnership between the crypto giant and the Turin-based club, indicating potential future collaborations merging the worlds of sports and blockchain technology.
Tether, overseeing the $140 billion USDT stablecoin, has recently broadened its investment horizons beyond the crypto sphere, venturing into sectors like artificial intelligence, biotechnology, and sports.
Juventus represents a significant addition to Tether’s expanding portfolio, which includes initiatives like sponsoring the Swiss football club FC Lugano.
“We are proud to become a significant shareholder of Juventus,” stated Tether CEO Paolo Ardoino. “This investment is not just financial—it’s a commitment to innovation and long-term collaboration.”
Tether’s diversification efforts also include a recent partnership with Cantor Fitzgerald, Bitfinex, and SoftBank to establish 21 Capital, a $3 billion Bitcoin investment vehicle designed to acquire more BTC through planned bond and equity rounds.